Partnering with a casino means putting your name next to ours, so we would rather be clear about the terms than dress them up. The Lucky Spins affiliate program is open to website owners, content creators and marketers who send traffic our way and earn based on the players they refer. This page explains how it works and what a partner signs up to.
We are the operator, White Star B.V., and the program is run directly by us rather than through a third party. That keeps the reporting, the payments and the rules in one place. If a question comes up, it goes to one team, not passed around.
Who it is for
The program suits partners who already reach an audience with a genuine interest in online casino content. What matters is the quality of the traffic, not raw volume, since referred players who stay and play are the point. A small, engaged audience often works better than a large, indifferent one.
Before applying, a few things are worth knowing:
- Traffic must be earned through legitimate means, not bought through spam or misleading ads
- Marketing must be honest, with no false promises of guaranteed wins or risk-free play
- Every promotion must carry the 18-plus message and a responsible gambling note
- Partners are responsible for following the advertising rules that apply in their region
None of these is red tape for its own sake. They protect players, they protect our licence, and they protect the partners who play it straight. A program built on misleading traffic helps nobody in the long run.
The rules partners agree to
Honesty in marketing is the heart of the arrangement. Partners may not present Lucky Spins as licensed where it is not, may not target regions where participation is unlawful, and may not aim promotion at anyone under the legal age. Misleading claims about odds, bonuses or winnings are not allowed, tempting as they may look in an ad.
Where a partner drives traffic through practices that break these rules, commissions tied to that traffic can be withheld. This is not about ordinary marketing but about arrangements designed to game the terms. A partner who works straight will not run into it.
Responsible gambling and honesty
The same standard we hold ourselves to applies to our partners. Promotion should describe the platform fairly, name the 18-plus limit, and point toward the help on hand for anyone whose play stops being fun. Our responsible gaming page sets out where that help can be found in Canada.
How to apply
To apply or ask about the program, write to us at [email protected] with a short note about your platform and audience. Reply times for affiliate enquiries can vary with the complexity of the request, since each one is reviewed properly before we respond. The service, and any promotion of it, is for people aged 18 and over, or the legal age in your province.
